Salesforce is the world’s number one CRM platform, used by businesses of all sizes to manage their customer relationships, automate commercial processes, and make data-driven decisions in real time.
But beyond the technical definition, Salesforce is a platform that connects all of a company’s teams — sales, marketing, customer service, and operations — in a single place, with a unified view of every customer.
What is Salesforce used for?
Track and manage opportunities, automate sales tasks, and gain full visibility into your pipeline in real time.
Centralize cases, emails, chat, and WhatsApp in one place with a complete history of every customer.
Design and execute personalized campaigns, segment databases, and measure impact in real time.
Real-time dashboards with all your business data to make decisions based on facts.
Why Salesforce in Latin America?
Latin American businesses face unique challenges — fragmented markets, teams distributed across different countries, and increasingly demanding customers. Salesforce is built to scale with your business and is the number one CRM in Latin America according to IDC, actively used in Chile, Mexico, Peru, Colombia, Argentina, and Panama.
Is Salesforce only for large companies?
No. Although it is the platform of choice for many Fortune 500 companies, Salesforce offers scalable solutions for mid-size and small businesses. What matters is not the size of the company, but the ambition to grow with structure and data.
Where to start?
The first step is a conversation. You don’t need to have everything figured out from the start — most of our clients came to GoCode with questions about what they actually needed. Our job is to help you define it.
At GoCode, we have over 15 years of experience implementing Salesforce for companies in Chile and across the region. If you’re evaluating whether Salesforce is right for your business, we can help.
Frequently asked questions
What is Salesforce?
Salesforce is the world's number one CRM platform according to IDC, with a 20.7% global market share. It is used by businesses of all sizes to manage customers, automate sales, and make data-driven decisions.
What is Salesforce used for?
Salesforce is used to manage sales opportunities, centralize customer support, automate marketing campaigns, analyze business data in real time, and integrate all teams on a single platform.
Is Salesforce only for large companies?
No. Salesforce offers solutions for businesses of all sizes. What matters is not the size of the company, but the need to manage customers and processes with structure and data.
Does Salesforce work in Latin America?
Yes. Salesforce is the number one CRM in Latin America according to IDC and is being implemented in Chile, Mexico, Peru, Colombia, Argentina, and Panama by companies across multiple industries.